Santa Barbara News Press

Three Reasons to Advertise in the Santa Barbara News-Press

Santa Barbara News-Press has been published daily in Santa Barbara County for more than 150 years. In addition, the News-Press offers an online edition that is accessible anywhere in the world. The News-Press offers breaking news about local and state issues as well as a look at national news. The newspaper is printed daily and have special sections over the weekend, especially on Sundays.

The best reason to advertise in the Santa Barbara News-Press is that advertising in traditional print newspapers remains one of the most cost-effective ways to present your advertising. In addition, most print newspapers will also link your advertisement to their website, giving you a web presence for virtually no cost as well.

When you’re considering real estate advertising, another reason to consider the Santa Barbara News-Press is the mortgage calculator that can be found on its website related to real estate advertising. The mortgage calculator allows prospective homebuyers to enter the asking cost of the home, the amount of their down payment, the length of the mortgage, and the interest rate they will be paying. Once all the information is entered, prospective homebuyers can see how much their mortgage will be financing, how much annual property taxes will cost, and estimated costs of property insurance, and finally their estimated mortgage payment.

This feature alone makes Advertising with the Santa Barbara News-Press a worthwhile endeavor. For the average real estate agent, this allows the new home buyer to easily identify properties that are within his price range. The presence of this calculator as well as the online color real estate advertisements Available at the Santa Barbara News-Press is the second best reason to advertise with this newspaper.

A third reason to advertise with the Santa Barbara News-Press is that newspaper advertising provides potential customers with a physical reminder of the product you are selling. Once a homebuyer identifies a home that is advertised in the Santa Barbara News-Press, he may save the advertisement long pass to the day it is actually published. Unlike radio or television advertising, newspaper advertising allows for the potential customer to revisit the advertisement at their leisure. People can examine the real estate section of the Sunday paper at a time that is convenient to them and when they have already made a decision that they are looking to buy.

Because the section of the newspaper is specifically geared to people looking to purchase real estate, there is much less pressure on the advertiser to convince the consumer to buy. Instead, your advertisements can concentrate on a specific amenities of a particular piece of property rather than a generic advertisement encouraging people to buy a home.

Choosing to advertise in the Santa Barbara News-Press offers a real estate broker many specific advantages that cannot be matched by other forms of advertising. The price is more reasonable than other advertising venues, the newspaper website provides additional information to help consumers make a buying decision, and the advertisement remains available much longer than if it were broadcast on television or radio.

About The Author: Curtis Miller is a local Santa Barbara Marketing Consultant who started the Coffee News as a low cost Santa Barbara Marketing alternative to traditional Santa Barbara Print Advertising from higher priced mediums such as the Santa Barbara Daily News, and Santa Barbara News-Press. A seasoned marketing consultant, Curtis recognized the ballooning costs of Santa Barbara Radio Advertising are not a reality for most small business owners. Curtis Miller can be reached at Phone 805-455-8083

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